GRC is a High Street-inspired activewear brand based in West Hollywood, California. Designed with fashion and function in mind, we blur the lines between athletic wear and athleisure. We create the best technical products for running, yoga, training and leisure.
In addition to our core collection, we design limited-edition capsules that reflect the character and spirit born from our running community in West Hollywood. These graphic collections drop throughout the year.
The inspiration for our brand started in August 2017, when Dee Murthy & Luke Gledhill launched a run club in West Hollywood. A small group of innovative, entrepreneurial people would meet every Saturday morning to start their run from Croft Alley, behind Alfred Coffee on Melrose Place. Soon thereafter, Melrose Place quickly became the home for this fast-growing run community. Fast forward to now, where we’ve built an incredible community of people across the globe.
Today, we are focused on designing the best technical products we can for everyday wear, and nurturing our community of runners and non-runners alike. We host races, events, fireside chats and pop-ups throughout the year, all over the world, and there are no signs of us slowing down.